{"id":157,"date":"2022-04-01T17:11:09","date_gmt":"2022-04-01T17:11:09","guid":{"rendered":"https:\/\/britcham.cl\/pruebas\/?page_id=157"},"modified":"2022-05-02T21:17:46","modified_gmt":"2022-05-03T00:17:46","slug":"promotion-advertising","status":"publish","type":"page","link":"https:\/\/britcham.cl\/es\/doing-business\/market-entry-strategies\/promotion-advertising\/","title":{"rendered":"[:en]Promotion &amp; Advertising[:es]Promotion &#038; Advertising[:]"},"content":{"rendered":"<p>[:en]<\/p>\n<h6 style=\"text-align: center;\">PROMOTION AND ADVERTISING<\/h6>\n<p><\/br><\/p>\n<h4>Success in the Chilean market, as elsewhere around the world, requires long-term commitment to market development and sales backup.<\/h4>\n<p>Chileans generally perceive UK goods to be of a high quality and therefore British products tend to perform well in the market.<\/p>\n<p>Price remains the key factor in purchasing decisions, but other determinants are quality, durability, technology, customer service, customer experience, and availability.<br \/>\n&nbsp;[:]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[:en] PROMOTION AND ADVERTISING Success in the Chilean market, as elsewhere around the world, requires long-term commitment to market development and sales backup. Chileans generally perceive UK goods to be of a high quality and therefore British products tend to perform well in the market. 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Chileans generally perceive UK goods to be of a high quality and therefore British products tend to perform well in the market. 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