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New Corporate Identity, Same Chamber Quality.

New Corporate Identity, Same Chamber Quality.

April 4 ,2022

Este artículo solo está disponible en inglés

We are proud to introduce our new corporate identity as part of the ongoing evolution of our organisation’s brand.
The Chamber has grown and evolved over the last 20 years since its last visual update, and we felt it was time for a change. We have introduced a new logo to reflect who we are today and to symbolise our future.

Connection has been at the heart of our mission since the Chamber’s founding in 1917. Today’s challenges make that aim more relevant and require a re-focus for the digital era.

We believe this new identity, which conveys a confident and reassuring image, enables the delivery of our vision to promote business and investment between British and Chilean companies and remains true to our organisation’s purpose to facilitate connections and create opportunities.

The logo design, colour scheme, typography, and imagery were all fueled by our vision and purpose. The icon, made up of intertwining chords, represents the bringing together of our bilateral communities and is also a reflection of our shared history.

We are also delighted to introduce our new fully responsive website which creates a clear picture of our organisation, our services and our international scope.

Our membership benefits have also been bolstered with new offerings such as enhanced marketing for members, access to our Entrepreneur Programme and free commercial services support.

The category names for our respective levels of membership have also been updated to reflect a harmonious language across the organisation. These are split into three tiers of membership: Strategic, Corporate & Associate, and are divided as follows:



Platinum Investor (replaces Patron)
Gold Investor (replaces Sponsor)



Sterling Member
Copper Member



Overseas Member
Alumni Member

In parallel each of our 8 committees (Economic, Legal, Education, Sustainability, Corporate Governance, Finance and Capital Markets, Technology, Innovation and Science) which form the backbone of our Chamber, have a new, unique identity. And we are delighted to introduce a 9th committee to our existing portfolio in 2022, that will focus on Health.

In the near future, you will notice changes in our documentation, marketing materials and business cards, etc.

We understand that changing a corporate identity is a process that involves many steps and takes some time, and we will complete it gradually.

If you use our logo in any of your marketing materials, please assist us in updating them. We appreciate your support.

Your points of contact at the Chamber and our legal entities (and legal company name) remain the same.

If you have any questions or comments about our rebranding process, please don’t hesitate to contact us.


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